Innovation Studio Ninja's Studio

A safe environment where startups and ING teams can quickly experiment with new business models.

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Our program

Our program is designed to help you validate your product and then grow when
you have something that solves a valuable problem for customers.

  • Discover

    Customer opportunity definition

  • Problem Fit

    Problem definition for customer segment

  • Solution Fit

    Solution response for customer problem

  • Market Fit

    Business potential validation

  • Scaling

    Search potential for growth



Over 30 mentors in various fields; API, payments, legal, mobile, data analytics, funding, tailor made for your needs.

Resource Pool

Growth hacking, experiment design, UX etc.

Connection to ING

Introduction to Key decision makers.

Working Space

Creative co-working space located in the ING Customer Experience Center.


Up to €50/K of seed funding in the form of a convertible note.


Access to our fridge, source of inspiration, creativity and happiness.

Are you interested in joining our program?

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What we are looking for


We are looking for early stage startups.


Truly innovative solutions for real customer problems.


Highly scalable initiatives with strong global focus.


Fin-tech related.


Highly passionate team with skills to design, build and sell.


Willing and able to relocate to Amsterdam for 6 months.

Current ninja's in the studio

“The ING Innovation Studio offers Tabster the perfect environment for developing and testing our proposition, challenging our hypothesis & pivoting quickly. The collaborative environment really helps keep focus and make sure no effort is wasted!" - Tabster

The team

Willem Schellekens

Willem Schellekens

Adam Ayers

Adam Ayers

Are you interested in joining our program?

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Sieuwert van Otterloo

Sieuwert van Otterloo

Allround IT Expert
Omar Sheshtawy

Omar Sheshtawy

Designer in residence
Robbert van Geldrop

Robbert van Geldrop

Experiment Design in residence
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What happens at the Innovation Studio?

We ask the founders of each startup we fund to move to Amsterdam for the duration of their 6 month cycle, during which we work intensively with them to get the company into the best shape possible. You will validate your solution, business model and collaborate with other startups and internal teams to learn and grow as fast as possible.

Do we get funding for our startup?

ING participates in the form of a convertible note and will have a minority stake. The startups need to get additional funding to be able to succeed. We will use our network of Angel investors to help the startup get extra funding.

Can we do it without moving to where you are?

Sorry, no. We would not be doing a startup a favor by not making them move. You can leave one founder at home, but the rest, including the CEO, have to live in Amsterdam during the 6 month cycle.

We also have an accelerator in Belgium: FinTech Village

We don't really need the money. Does it still make sense to apply?

The money is a only a small part of what the Innovation Studio does. The money we invest works more like financial aid in college: it ensures that the people who do need money can cover their living expenses while creating your business in the Studio.

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